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In this Privacy Policy We (as defined below) explain who We are, how We process your personal data and how you can exercise your data subject rights. We respect the protection of your privacy and strictly adhere to the legal requirements of data protection. Please read this Privacy Policy carefully to understand your rights vis-à-vis Us and the approach to the processing of your personal data.
This Privacy Policy applies to all individuals
We, that is Altro Limited, Works Road, Letchworth Garden City in Hertfordshire SG6 1NW, UK ("Altro", "We", "Us") and with the company number 00154159, are responsible for processing your personal data within the meaning of the General Data Protection Regulation ("GDPR").
From time to time, We may update this Privacy Policy to adapt it to changing legal or factual situations. If We make an update, We will notify you in an appropriate manner, depending on the extent of the change. You can see at the top of the page when We last updated this Privacy Policy.
When you visit our Website, We automatically collect and process personal data about you from your device.
Specifically, the data We collect automatically can include personal data like your IP address, device type, unique device identification number, browser-type, broad geographic location (e.g. country or city-level location) and other technical information.
This helps make the Website usable by enabling basic functions such as page navigation and access to secure areas of the Website. This data is technically necessary for Us to display the Website to you and to ensure stability and security. In this context We process your personal data based on our legitimate interest in the functioning of the Website.
Some of this personal data is collected using cookies and similar tracking technologies such as web beacons. For more information about the cookies We use, the data We collect using the cookies and other tracking technologies and the legal basis for these activities, please visit the Privacy Preference Center by clicking on the cookie banner at the bottom of the Website or visit the Cookie Policy on the Website.
Registering on the Website (MyAltro) / Keep in touch
In order to receive a quicker and more tailored experience on the Website, e.g. to order samples and get exclusive content, you can choose to register for MyAltro. The personal data We process for the MyAltro registration include:
If you are an employee of a business registering for MyAltro the legal basis for processing personal data in this context is our legitimate interest as part of our commercial relationship. You have the right to object to the processing of your data by de-registering from MyAltro at any time by using the contact details in section 8 or by clicking on the "unsubscribe" link provided in each e-mail or text message you receive from Us.
If you are a consumer registering for MyAltro the legal basis for processing your personal data in this context is your consent. You can withdraw your consent at any time (see section 8 for contact details). Please note that this does not affect the lawfulness of processing for the time prior to our receipt of your withdrawal of consent. For text messages and e-mails you can withdraw your consent by clicking on the "unsubscribe" link provided in each e-mail or text message you receive from Us.
Surveys and Competitions
From time to time, We collect personal data on the Website through surveys or competitions. Participation in such surveys or competitions is voluntary. You are free to choose whether you want to participate and provide your personal data. This data includes contact information and supplementary information about your business interests, opinions, and interests (for example, selection of publications, working practices, opinions on industry issues, feedback on the Altro Website, etc.). We will only use your personal data to respond to your survey responses or to notify the winners of competitions – your personal data from surveys and competitions will not be used for advertising purposes.
In this context, we process your data, as an employee of a business, based on our legitimate interest in B2B commercial prospecting activities.
If you are a consumer the legal basis for participating in surveys is your consent. Your personal data is only processed for the participation with your consent. You can withdraw your consent at any time by sending a message to the contact details provided below in section 8. Please note that this does not affect the lawfulness of processing for the time prior to our receipt of your withdrawal of consent. For your participation in competitions the legal basis is the performance of a contract to which you are a party as a consumer if you have agreed to the terms of the competition.
Contacting Us via the Website
If you would like to contact Us to enquire about our products or services or to give feedback you can contact Us by e-mail, telephone or via the contact form on the Website. We will use any details which you provide (including your name, e-mail address, telephone number) to investigate and resolve your query or complaint and to improve our service in the future.
In this context, We process your data based on our legitimate interest in interacting with you following your contact requests and to improve our service in the future if you are an employee of a business. If you are a consumer the legal basis is the contract if your query is contract related. Otherwise, it is our legitimate interest in replying to your query.
Newsletter registration
To stay up to date with all of Altro's latest news, you can choose to register for the newsletter. The personal data We process for the newsletter registration include:
The legal basis for processing your personal data in this context is consent. You can withdraw your consent at any time in which you object to the further sending of information (see section 8 for contact details). Please note that this does not affect the lawfulness of processing for the time prior to our receipt of your withdrawal of consent. You can withdraw your consent by clicking on the "unsubscribe" link provided in each e-mail you receive from Us.
Use of Google reCAPTCHA
We use the Google reCAPTCHA tool, a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"), to detect bots on the Website.
Google reCAPTCHA is integrated into this Website to ensure that entries made in online forms, for example, are actually made by real persons and are not automated by software (or bots). For this purpose, reCAPTCHA will display a clickable checkbox "I am not a robot". In addition, you may have to click on the checkbox to display various images, which must be assigned to a given image theme by clicking on the relevant images (e.g. selection of all images with cars).
The personal data that is processed includes:
The legal basis is our legitimate interest in preventing fraudulent activities and protecting ourselves against them.
Google reCAPTCHA analyses the behaviour of visitors of this Website using different characteristics. Google reCAPTCHA processes personal data such as your IP address, your length of stay on our Website and further information about your use of this Website.
If personal data is transferred to the service provider Google in the USA when using Google reCAPTCHA, the data is transferred on the basis of the adequacy decision of the European Commission EU-U.S. Data Privacy Framework (EU-U.S. DPF) within the meaning of Art. 45 para. 3 GDPR.
The privacy policy with the description of data processing by Google can be accessed here.
When you purchase products from Us we refer to you as a "Customer" and this section explains how We process your personal data in your capacity as a Customer of Altro.
You contacting Us and Us contacting our Customers:
When you contact Us by e-mail or via telephone, the personal data you provide (e.g. name, phone, e-mail, job type, address, postcode and industry type) will be stored by Us in order to answer any queries you might have or any matters We need to resolve with you regarding our products and services. The personal data We process include:
The legal basis is our legitimate interest in interacting with you whether or not as part of a pre- or post-sales service if you are an employee of a business Customer. If you are a consumer the legal basis is the performance of a contract.
We delete the data accruing in this context after the storage is no longer necessary or restrict the processing if there are legal retention obligations.
Ordering and products
When you order products or samples from Us, We will ask you for personal data so that We can process the order and send you the samples and products. The personal data We process about you includes:
The legal basis is our legitimate interest in the management of product or sample orders placed by you if you are an employee of a business Customer. If you are a consumer the legal basis is the performance of a contract.
Customer relationship management
Once you are a Customer of Altro, We process your personal data for the execution of Customer contracts, including Customer management, Customer administration, order processing, deliveries, invoicing of material and immaterial services. The personal data We process about you for these purposes includes:
The legal basis is our legitimate interest in managing the commercial relationship if you are an employee of a business Customer. If you are a consumer the legal basis is the performance of a contract.
Marketing and commercial relations
Where permitted by law, We use your personal data to learn about your personal interests and to send you information about our products that may be of interest to you. The personal data We process about you includes:
The legal basis for data processing hereunder is our legitimate interest in interacting with you, as an employee of a business, if you have purchased similar products from Us in the past. If this is not the case the legal basis is your consent as well as for consumers. You can withdraw your consent to receiving marketing emails (see section 8 for contact details) at any time. Please note that this does not affect the lawfulness of processing for the time prior to our receipt of your withdrawal of consent. The legal basis for contacting you as a consumer about our products and services is the contractual necessity.
Events, trade fairs and meetings
If you visit Altro at events or trade shows or We hold a meeting with you as our Customer, you can provide Us with more personal data about yourself, your business and your needs. Altro uses this data as part of its business records to contact you following our meetings and send you advertising about our products and services. The personal data We process about you includes:
The legal basis for contacting you as an employee of a business Customer is our legitimate interest in interacting with you. If you are a consumer our legal basis is the performance of a contract. The legal basis for sending you advertisement hereunder is your consent. You can withdraw your consent to receiving advertising (see section 8 for contact details) at any time. Please note that this does not affect the lawfulness of processing for the time prior to our receipt of your withdrawal of consent.
Testimonials / "Snippets" Voice of the Customer (VotC)
We use Customer testimonials or snippets of your feedback for internal and external purposes. Internally We use this data for our Customer service and to improve our products and services and to process Customer requests and opinions. Externally We use these in an anonymous form on our social media channels such as Xing or LinkedIn as well as on the Website to display quotas and analyses, for example:
The data We process for these purposes are:
In some cases, We will conduct case studies for specific projects. For these We will ask if We can use your pictures, comments and likewise to show how We have worked in a partnership with you and to promote our products and services. This information will be utilised on our marketing channels, including, but not exclusive to, the Website, social media, e-mails, and printed literature. The personal data We process about you includes:
The legal basis for data processing hereunder is your consent. You can withdraw your consent to the publishing of your personal data (see section 8 for contact details) at any time. Please note that this does not affect the lawfulness of processing for the time prior to our receipt of your withdrawal of consent.
You contacting Us as a potential Customer
When you contact Us by e-mail or via telephone, the personal data you provide (e.g. name, phone, e-mail, job type, address, postcode and industry type) will be stored by Us in order to answer any queries you might have or any matters we need to resolve with you regarding our products and services. The personal data we process include:
The legal basis is our legitimate interest in interacting with you whether or not as part of a pre- or post-sales service if you are an employee of a business Customer. If you are a consumer the legal basis is the performance of a contract.
We delete the data accruing in this context after the storage is no longer necessary or restrict the processing if there are legal retention obligations. Please note that your withdrawal of consent to marketing e-mails does not affect necessary e-mails We send you in relation to our Customer relationship we have with you, for example to send you a confirmation e-mail for a product ordered by you.
Ordering of samples
When you order samples from Us, We will ask you for your personal data so that We can process the order and send you the samples. The personal data We process about you includes:
The legal basis is our legitimate interest in interacting with you whether or not as part of a post-sales service if you are an employee of a business Customer. If you are a consumer the legal basis is the performance of a contract.
Marketing and commercial relations
Where permitted by law, We use your personal data to learn about your personal interests and to send you information about our products that may be of interest to you. The personal data We process about you includes:
The legal basis for data processing hereunder is our legitimate interest in interacting with you as part of the management of sample orders placed if you are an employee of a business Customer. If you are a consumer the legal basis for data processing hereunder is your consent. You can withdraw your consent to the publishing of your personal data (see section 8 for contact details) at any time. Please note that this does not affect the lawfulness of processing for the time prior to our receipt of your withdrawal of consent.
Events, trade fairs and meetings
If you visit Altro at events or trade shows or We hold a meeting with you, you can provide Us with more personal data about yourself, your business, and your needs. Altro uses this data as part of its business records to contact you following our meetings and send you advertising about our products and services. The personal data We process about you includes:
The legal basis is our legitimate interest in interacting with you in a business context if you are an employee of a business. If you are a consumer the legal basis for interacting with you is the performance of a contract. The legal basis for sending you advertisement hereunder is your consent. You can withdraw your consent to receiving advertising (see section 8 for contact details) at any time. Please note that this does not affect the lawfulness of processing for the time prior to our receipt of your withdrawal of consent. The legal basis for contacting you as a consumer about our products and services is the contractual necessity.
We do not sell or rent your personal data to third parties. Your personal data will be disclosed to the following categories of recipients:
Countries outside the European Union ("EU") (and the European Economic Area "EEA") handle the protection of personal data differently than countries within the EU. Data processing outside the EU is only permitted if the level of protection of your data guaranteed by the GDPR is also maintained outside the EU. Our servers are located in the United Kingdom of England ("UK") and We process and store your personal data exclusively in the EEA and the UK.
Insofar as We process data in a third country - i.e. outside the EU or EEA - or the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies outside of the EU or EEA, this is only done in accordance with the legal requirements.
If We need to transfer your personal data to a party outside the EEA at any given time, We take special measures to ensure that your personal data is processed in third countries as securely as within the EU. We therefore only transfer your data to third countries if We either have your express consent to do so, or if this is contractually or legally required. With service providers in third countries, We conclude the Standard Contractual Clauses provided by the Commission of the EU.
The Website is hosted in the UK, but We use services from the following US company:
We use appropriate technical and organizational measures to protect your personal data from unauthorized access, misuse or disclosure, unauthorized alteration or unlawful destruction or accidental loss. The measures We use are designed to provide a level of security appropriate to the risk of processing your personal data.
We will retain personal data We collect from you where We have an ongoing legitimate business need to do so (for example, to fulfil our contractual obligations to you if you are our Customer or to comply with applicable legal, tax or accounting requirements).
When We have no ongoing legitimate business need to process your personal data, We will either delete or anonymise it or, if this is not possible (for example, because your personal data has been stored in backup archives), We will securely store your personal data and isolate it from any further processing until deletion is possible.
If you have questions about, or need further information concerning, our data retention periods, you can contact Us by sending a message to the contact details provided below.
Regarding your personal data, you can exercise the following rights:
To exercise all the above rights, please contact Us using the options set out in section 8 below. Please understand that in order to process your request, We may first require proof of your identity.
We will process and honour your requests to enforce your rights as described above in accordance with the law.
If you have any questions about this Privacy Policy, any queries or complaints about the way in which your personal data is used, or if you wish to exercise any of your rights as set out above, please contact Us by e-mail at mydata@altro.com or via the Customer Care Centre on 01462 489516.
