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We are excited to announce the first-ever North American recycling initiative for Altro Whiterock, our industry-leading rigid PVC wall panel. This marks a significant step forward in our commitment to sustainability and innovation, emphasizing our dedication to advancing a circular economy approach for construction materials.
Altro Whiterock Recycling is designed to repurpose production waste from our manufacturing process, preventing high-quality PVC materials from ending up in landfills. This approach reflects our dedication to environmentally responsible practices and ensures that construction materials contribute to a more sustainable future. By recycling Altro Whiterock, we are actively reducing waste and finding innovative ways to give it new life.
In partnership with Norwich Plastics, a leading plastics recycler specializing in post-industrial materials, we have implemented a process that collects and repurposes Altro Whiterock production waste. Instead of being discarded, this material is transformed into useful products such as garden hoses and injection-molding for car mats. Not only does this reduce landfill waste but also highlights the versatility and value of sustainable manufacturing.
Recycling Altro Whiterock in North America represents a major step forward in our sustainability journey. Our ability to repurpose production waste aligns with our broader mission of reducing waste, conserving resources, and fostering sustainable practices across our industry. This is just the beginning of what we hope will become a standard practice for years to come.
Altro Whiterock Recycling is part of our larger commitment to sustainability, complementing our existing initiatives such as Altro Smart Collect for vinyl flooring recycling and Altro SampleWise for responsible sample management. These programs showcase our ongoing efforts to set new standards for environmentally responsible manufacturing.
Altro invites architects, designers, and industry professionals to celebrate this milestone and explore how our sustainable solutions can support their projects. Together, we can create a future where innovation and sustainability go hand in hand.
